This is a suite of materials designed to promote a special evening reflecting on the 25th anniversary of the Civil Unrest in Los Angeles, and celebrating 20 years of research at the Thomas and Dorothy Leavey Center for the Study of Los Angeles (StudyLA) at Loyola Marymount University.
Reflection & Celebration required a delicate balance of tone because the first half of the evening was somber and academic, with panel discussions on the 1992 Civil Unrest. The second half of the evening was an anniversary party. I selected the cover photo for its darkness and formality, as well as the blurry abstracted LA city lights which speak to the celebratory aspect of the evening.
Forecast LA is an annual conference that integrates a triad of forecasting metrics: the opinions of residents, the opinions of leaders, and traditional economic indicators. Exploring civic and economic concerns, cultural identities, and levels of satisfaction in the Los Angeles region, Forecast LA aids decision makers in shaping the future of the LA region.
The 70-page Forecast LA Report is a mix of articles, data, information graphics, photos, and maps. I receive data—dry numbers in a Word document—which I bring to life so readers can visually interpret the survey results at a glance.
"Ginny nails it every time. She understands what we are trying to convey and consistently represents our university and our event’s brand with more accuracy than I can express. Her photography selection and visualizations are on point, she is amazingly calm under tight deadlines, and never misses a beat. Our last report had over 1,000 data points to display and she represented each one flawlessly.”
Brianne Gilbert Associate Director, Center for the Study of Los Angeles
Surveys are conducted by the Thomas and Dorothy Leavey Center for the Study of Los Angeles at Loyola Marymount University (StudyLA)—one of the leading undergraduate research centers in the nation.
Wellesley College New Student Orientation helps students begin their transition into college and offers a sense of belonging at Wellesley. A full suite of materials is created each year, including:
• Graphic Identity • Welcome Postcards • New Student Guide (36 pages) • Parents’ Guide (24 pages) • Move-in Guide • T-Shirts • Orientation Program • A variety of supporting materials
A unique theme and class color are assigned to every incoming class. The 2016 graphic identity revolves around the theme of “Cultivating Communitiy”—the idea that students will come to Wellesley to build connections to the campus and to one another, that this is a caring community of engaged learners, that we embrace and celebrate curiosity and compassion. The graphic identity conveys a sense of endlessly expanding community, energy, and organic growth.
"Our materials showed the best of Wellesley—colors that pop and also reflect our tradition, clean design that tied all the pieces together, and a bit of playfulness with our friend the ladybug. As always, I find Ginny to be responsive, creative, thoughtful, and professional. A true partner in the work of developing a brand for our annual Orientation program. She makes it easy and fun..."
—Lori Tenser, PhD Dean of First-Year Students Interim Associate Dean of Students Wellesley College
The 2012 theme is “Start Your Story”. The graphic identity conveys the idea that new students will join a community of scholars surrounded by new opportunities and resources. How will their story develop? Orientation is a time to play, pause, fast-forward, and rewind.
"Start Your Story” won 2 NODA (National Orientation Directors Association) Publications Showcase Awards: • Outstanding Use of Theme • Outstanding General Brochure (New Student Guide)
Wellesley is known for the excellence of its education, the beauty of its setting, its gifted faculty, and the uniqueness of its campus culture. But most of all, Wellesley is known for the thousands of accomplished, thoughtful women it has sent out into the world for over 100 years—women who are committed to making a difference.
Loyola Marymount University
YourLMU, a brochure for the Loyola Marymount University Department of Community Relations, informs its neighbors of available campus resources. I selected inviting campus photography to highlight events such as movie nights, wine-tasting fundraisers, and open houses.
YourLMU is part of a suite of templates designed in collaboration with LMU's Marketing and Communications Department. With extensive experience and knowledge of LMU and it's brand standards, I act as a design resource for various departments across the campus.
"Ginny is such an important part of our success. She gives us a deep bench that has made all the difference."
—Maureen Pacino Creative Director LMU Marketing & Communications
Founded in 1911, Loyola Marymount University is a top-ranked Catholic university rooted in the Jesuit and Marymount traditions, committed to fostering a diverse academic community rich in opportunities for intellectual engagement and real-world experience.
Vanderbilt University Medical Center
The Department of Physical Medicine and Rehabilitation (PM&R) at Vanderbilt University Medical Center celebrated their 5-year anniversary by producing a Status Report detailing their accomplishments and growth. The audience is professional colleagues, residents, fellows, and PM&R practitioners around the country.
The 28-page Status Report features six articles by subject matter experts, accompanied by dynamic callouts and photography. The goal I successfully achieved was to create a custom design—while adhering to VUMC brand standards—that cohesively presents the highly integrative nature of PM&R.
The Scripps Admitted Student Packet welcomes future members of Scripps College, and conveys vital information about academics, campus life, and financial aid. The suite of materials includes:
• Fun Facts Gate Fold Brochure • Financial Aid Brochures • A variety of supporting materials
When Scripps was founded in 1926 in Claremont, California, it was one of few institutions dedicated to educating women for lives of commitment and engagement.
California Institute of Technology
California Institute of Technology (Caltech) holds an annual invitation-only recruitment event for admitted students and their families. Sponsored by the Undergraduate Admissions Office, Prefrosh Weekend enables admitted students to experience various aspects of the Caltech community.
The Prefrosh Weekend Folder and Brochure feature a schedule of events and campus map. Science-based design motifs communicate a feeling of connection, continuity, and excitement.
Caltech is a world-renowned science and engineering Institute that marshals some of the world's brightest minds and most innovative tools to address fundamental scientific questions and pressing societal challenges.
Whittier Weekend is Whittier College’s annual reunion event, featuring the Homecoming Poet Festival, Poet Awards, Parade of Athletes, Milestone Reunions, and much more.
The multi-panel self-mailer Whittier Weekend Brochure opens into a poster for easy reference. Redesigned to create a narrative that flows from broad to specific information, the brochure produces excitement for the event, and is one of the first publications sent to alumni with the goal of encouraging them to register for the reunion. The layout features large headlines, diverse photography, and Whittier branding colors.
Whittier College is a residential four-year liberal arts institution in Southern California that prepares students from diverse backgrounds to excel in a complex global society. Inspired by a Quaker heritage, the Whittier education equips students to be active citizens and effective communicators who embrace diversity and act with integrity.
DecemberFest is a collaborative recruitment effort, via partnership among nine institutes of higher education in Southern California. I designed the graphic identity—a snowflake mingled with a bird of paradise flower—and color palette to reinforce the fact that the audience is based in Eastern states. A major aspect of the event's appeal is that it takes place in Southern California during December.
The 20-page DecemberFest booklet is a carry-along resource, featuring introductory information, schedule of events, quick facts for each institution, and map. The project requires a disciplined sense of detail and keen organization skills. I act as a consistent resource annually, while every three years the contact responsible for DecemberFest alternates between the nine institutes.
Since 1972, DecemberFest has brought together high school guidance counselors, independent school college advisors, and community-based organization leaders.
The Pitzer College 50Forward Campaign was a two-year $50 million fundraising initiative. This 5-panel brochure was a leave-behind teaser announcing the campaign to encourage the audience to visit the website for more information. The target audience was students, alumni, teachers, foundations, and others. A collaboration with John Burnes Creative, the logo, fonts, tree motif had been previously established. I designed this brochure to fit the predetermined look and feel, and to create a consistent and robust suite.
Founded in 1963, Pitzer College is a top-ranked liberal arts and sciences college. The College emphasizes environmental and interdisciplinary studies, the arts, humanities and social, behavioral and natural sciences.
Downtown Women's Center
Over the course of several years, GWD produced extensive fundraising and communications publications for the Downtown Women’s Center, including:
• Dinner With a Cause Galas (invitation and 56-page program) • Fact Sheets • Newsletters • Holiday Appeals • E-Appeals
The 2013 Dinner With a Cause—DWC’s annual fundraising dinner and auction—raised over $690,000 for DWC’s programs serving homeless women.
Founded in 1978, the Downtown Women’s Center is the only organization in Los Angeles exclusively dedicated to addressing the needs of women overcoming poverty and homelessness in Skid Row.
I was the senior graphic designer, and a photography art director at Suffolk University, producing a wide range of materials, primarily for the recruitment of undergraduate and graduate students, including:
• Viewbooks • Law School magazine • Madrid campus recruitment materials • Publications for Diversity Services, Study Abroad, Advancement, and various departments
Two examples of award-winning publications are pictured here:
Study Abroad brochure CASE District 2008 Communication Award honorable mention
Economics Dept graduate brochure CASE District 2008 Communication Award silver
Since its founding in 1906, Suffolk University in downtown Boston has made a commitment to provide its students with unparalleled experiences and opportunities.